The Top 10 Reasons You Need Text Message Advertising
1. There has never been a more powerful way to reach customers in a personal one to one way. Messages are delivered directly to a prospects’ cell phone-the place where they conduct business and arrange their lives. 70% of the population carries a cellular device with them at all times and there are more cell phones in use in the U.S. than TV’s and personal computers combined.
3. Only pay for the customers you reach. Text message advertising is permission-based. That means customers who want to hear from you and are most likely to buy from you are opting in and giving you permission to talk with them. An advertiser only pays for the messages sent to these interested parties.
4. The message is short and to the point. In today’s time-strapped world, a prospect needs to know about your offer in a succinct, meaningful way. Text messages are limited to no more than 160 characters, a perfect way to convey value quickly and efficiently.
5. It is inexpensive. Most text message advertising agencies charge a small fee for campaign set-up and administration and messages can be sent for pennies each.
6. It is effective. Research shows that text message advertising has a response rate of 20-70%. It is a rate that far surpassed any other form of advertising.
7. It is engaging. No longer is it enough to place an ad that a prospect may read. You must engage them and get them to think about your offer. The interactive nature of text message advertising makes it one of the most engaging mediums available. Look what American Idol does by engaging an audience.
8. It is a powerful database. Advertisers can now segment their mobile audience based on interest in certain offerings listed under specific keywords. Unlike shotgun approach advertising text message advertising delivers pinpoint accuracy. It solves the age-old question: Talk to 1000 people who don’t care or 100 who do?
9. It judges your other advertising. By placing text message invites in other forms of advertising, it allows you to know what is working and what isn’t. A newspaper ad with a text club ad within it my result in few if any new text customers while an in-store flyer results in hundreds.
10. It is cutting edge. Customers like those that are trailblazers and offer something new and different. It separates you from the competition and says a lot about your forward
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